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KT Tape / :30 seconds
Context: Kerry Walsh Jennings is on
KT Tape's packaging - using her in video extended the brand. She inspires neighborhood walkers and Olympic hopefuls alike.
Result: Immediate lift online and at brick and mortar retailers. The video increased awareness and supported social and grass roots efforts at sporting events.
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Amazon / :60 seconds
Context: Amazon was building out
a video content library but lacked awareness - even with prime members. This video reached a wide audience where they watched other content.
Result: A jump in prime members using Amazon's content library and new prime enrollments. A win win.
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T-Mobile / :60 seconds
Context: T-mobile traditionally runs :30 videos - we created a :60 & :120 with new creative, strategically stacking more benefits.
Result: More benefits together boosted conversion, and supported
the :30 campaign.
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UnitedHealthcare / :30 seconds
Context: Figuring out Medicare at age 65+ is complex and a 'yuck' project. Highlighting this insight in an entertaining way, this video broke through the advertising clutter.
Result: The campaign (:120, :60 & :30 length) saw a strong conversion rate and had a long shelf life. Multiple spot lengths diversified placement and amped reach/frequency.
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